CIGARETTE MARKET IN INDIA
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The cigarette market in India has 4 players: ITC, a British American Tobacco (BAT) affiliate, the largest cigarette manufacturer with 66% of the market share, Godfrey Phillips India (GPI), a Philip Morris affiliate, and Vazir Sultan Tobacco (VST), a BAT affiliate, each with 13% of the total market share, and Golden Tobacco Company (GTC) with 8% of the market share. There are lots of popular brands in the Indian market. They are divided into 3 segments which are super premium, premium, and bingo segments. Few of the brands in these categories are:- Super premium - Wills Insignia Premium- Wills Classic/Milds Wills Navy Cut, Wills Silk Cut, Gold Flake/Lights, four square Bingo – Bristol, Red and White
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